At Flooring Liquidators we’re kicking off a new video series on our YouTube channel called “Did You Know?” It’s inspired by some of the product knowledge pieces we use in our retail locations — quick, informative videos designed to help customers better understand the products we offer and make more informed buying decisions.

Of course, the series needed a simple, recognizable logo to tie it all together — something we could use both in-store and in the videos. I didn’t want to spend a ton of time on it, so I did what any designer might do when starting fast: a quick Google search for “Did You Know logo,” filtered by images. I found a style I liked, and after about 10 minutes in Adobe Illustrator… BAM — I had a clean, vector-based logo in Flooring Liquidators’ brand colors, ready to go for print, web, or video.

Creating a quick, useful graphic like this reminds me of something I see more and more: people skipping design altogether and asking AI to generate an image instead.

Here’s the problem: AI can’t give you exactly what you want. Ask it to tweak one thing, and it changes something else. You never really get it just right. And even when the image looks okay, it’s raster-based — which means:

 - You can’t scale it to any size (say goodbye to that billboard idea)

 - You can’t properly color separate it for print

 - You can’t plug in your company’s Pantone colors

 - You can’t ensure consistency across brand materials

That’s why you hire a professional: to get what you need, how you need it, in a format you can actually use.

This logo isn’t flashy, and it didn’t take long. But it works — it’s fast, flexible, and on-brand. And sometimes, that’s exactly what good design should be.

August 8, 2025